Channel attribution
Find the last real touchpoint and report each conversion back to exactly one channel.
Learn more →Conversion tracking, A/B tests, feedback & surveys
Everything you need to optimize.
All in one place.
usertrax brings tracking, attribution, A/B testing, and user feedback together in one simple platform – quick to set up, easy to understand, and free from cookie chaos.
- No credit card
- 5-minute setup
- No cookies
Automatic export & attribution for every channel
Google AdsMicrosoft AdsMeta AdsTikTokInstagramAwinAdcell
Built for developers
Everything you need. Nothing you don't.
Powerful analytics that give you actionable insights.
See all features →A/B testing
Test variants against orders and revenue — not against button clicks.
Learn more →Conversion export
Offline conversions back into Google, Meta, Microsoft, and affiliate networks.
Learn more →Surveys
NPS, free text and multiple choice — as a triggered popup or inline in content.
Learn more →usertrax gives us the insights we need — clear, measurable, and without cookie chaos.
Your ad accounts report more conversions than you had orders.
That's not a bug. It's how the platforms work: every channel that touched the customer at any point claims the conversion for itself.
What your ad accounts report
- Google Ads40
- Meta Ads35
- Microsoft Ads8
- Affiliate12
Total reported95
What actually happened
50
real orders
+45Overcount
90% hot air in your numbers
You pay for that twice:
In commissions
Your affiliate network collects for customers Google brought in.
In budget
Smart Bidding optimises against made-up numbers – and pushes money into the wrong channel.
The channel switch
usertrax sits between your website and your ad accounts and decides who owns the conversion.
01
One line of code
Drop the script into your head tag. Done. No tag manager project, no configuration.
02
The switch decides
usertrax follows every visitor across all touchpoints and identifies the last real click before the conversion.
03
One conversion, one channel
The conversion is reported back to that single channel – server-side, automatically, via offline conversion import.
The result: your ad accounts show numbers that match your actual revenue again. And your affiliate only earns commission when it actually earned it.
What you actually get
Three effects you'll see in your next monthly close.
01
No more double commissions
Affiliate networks only get paid when they really were the last touchpoint. At 8% commission and 50 orders a month, that adds up to a multiple of what the tool costs.
02
Smart Bidding on real data
Google and Meta optimise only as well as the conversions they can see. Cookie banners and iOS swallow a chunk of them. usertrax reports them back server-side – including the ones that only close days later in your CRM.
03
Clarity instead of four dashboards
One report showing which channel actually delivers. Instead of four reports that contradict each other.
Four tools, one stack
usertrax replaces attribution, A/B testing, feedback and surveys. From €29 a month – together, less than any one of them costs alone.
Also in every plan
- Automatic channel detection for Google, Meta, Microsoft, TikTok and affiliates
- Real-time dashboard – conversions show up as they happen
- REST API and CSV export: your data is yours
- No cookies
- 4 kb tracking script, loaded asynchronously
- Servers in Germany, DPA straight from the dashboard
Why you can believe us
usertrax is a young tool. So instead of invented customer logos, here's what's actually true.
Built in Germany, hosted in Germany
No US corporation. Get your DPA straight from the dashboard.
No cookies
usertrax works with first-party data and server-side matching — without tracking cookies.
No lock-in
CSV and API export in every plan, cancel monthly. You can leave any time – we'll work to make sure you don't want to.
A face, not a ticket number
Support comes straight from the founder. Usually the same day.
I built usertrax because at some point I couldn't tell which channel was actually delivering in my own campaigns. If you have the same question: just write to me.
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Before you decide
The essential answers about results, setup, and pricing.
What will I know after 14 days that I don't know today?
You'll see which channels actually drive conversions, where your ad accounts count the same result twice, and which revenue belongs to each touchpoint. That lets you base budgets and commissions on real outcomes instead of conflicting platform reports.
How quickly can I set up usertrax?
Add the lightweight script and define when a conversion counts. You can do that with JavaScript or from your server through the API. A typical shop setup usually takes less than 30 minutes.
Does usertrax work with my shop or CMS?
Yes, if you can add JavaScript. Shopify, WooCommerce, Shopware, Webflow, WordPress, and custom-built websites can all connect. Report conversions in the browser or directly from your backend.
Does usertrax replace Google Analytics?
No, and that's deliberate. GA4 shows you what happens on your website. usertrax shows you which paid channel drove the conversion and reports it back there. You can run both systems side by side.
What about conversions that happen days later?
Report a conversion later through the API or a CSV – for example when a lead becomes a deal in your CRM. usertrax assigns it to the appropriate channel and sends it back to the ad account, including revenue.
What does usertrax cost, and am I locked in?
Plans start at €29 per month and include attribution, A/B testing, feedback, and surveys. Try it for 14 days without a credit card, pay no setup fee, and cancel monthly.
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faq.questions.6.answer
See your real numbers in 14 days
Start without a credit card – or ask the founder your remaining question directly.
Find out in 14 days how many of your conversions are counted twice.
Drop in the script, let it run for two weeks, look at the report. If the number doesn't surprise you, you've lost nothing.
No credit card · 5-minute setup · Cancel monthly