Channel attribution
Find the last real touchpoint and report each conversion back to exactly one channel.
Learn more →Tracking for modern teams
Understand users.
Better campaigns.
usertrax helps you track, analyze, and understand conversions — without sacrificing your users' privacy.
- No credit card
- 14 days free
- Cancel anytime
Last 30 days ▾Filter1
Tracking
Active
Last conversion 2 min ago
Connections
4 active
Last fetched 8 min ago
Total conversions
3,842
↑ 42.6%
Avg. value
€33.45
↑ 8.9%
Conversion rate
4.8%
↑ 1.3%
Conversion trend
Automatic export & attribution for every channel
Google AdsMicrosoft AdsMeta AdsTikTokInstagramAwinAdcell
Built for developers
Everything you need. Nothing you don't.
Powerful analytics that respect privacy and give you actionable insights.
See all features →A/B testing
Test variants against orders and revenue — not against button clicks.
Learn more →Conversion export
Offline conversions back into Google, Meta, Microsoft, and affiliate networks.
Learn more →Surveys
NPS, free text and multiple choice — as a triggered popup or inline in content.
Learn more →usertrax gives us the insights we need — without putting our users' privacy at risk.
Your ad accounts report more conversions than you had orders.
That's not a bug. It's how the platforms work: every channel that touched the customer at any point claims the conversion for itself.
What your ad accounts report
- Google Ads40
- Meta Ads35
- Microsoft Ads8
- Affiliate12
Total reported95
What actually happened
50
real orders
+45Overcount
90% hot air in your numbers
You pay for that twice:
In commissions
Your affiliate network collects for customers Google brought in.
In budget
Smart Bidding optimises against made-up numbers – and pushes money into the wrong channel.
The channel switch
usertrax sits between your website and your ad accounts and decides who owns the conversion.
01
One line of code
Drop the script into your head tag. Done. No tag manager project, no configuration, no consent banner needed.
02
The switch decides
usertrax follows every visitor across all touchpoints and identifies the last real click before the conversion.
03
One conversion, one channel
The conversion is reported back to that single channel – server-side, automatically, via offline conversion import.
The result: your ad accounts show numbers that match your actual revenue again. And your affiliate only earns commission when it actually earned it.
What you actually get
Three effects you'll see in your next monthly close.
01
No more double commissions
Affiliate networks only get paid when they really were the last touchpoint. At 8% commission and 50 orders a month, that adds up to a multiple of what the tool costs.
02
Smart Bidding on real data
Google and Meta optimise only as well as the conversions they can see. Cookie banners and iOS swallow a chunk of them. usertrax reports them back server-side – including the ones that only close days later in your CRM.
03
Clarity instead of four dashboards
One report showing which channel actually delivers. Instead of four reports that contradict each other.
Four tools, one stack
usertrax replaces attribution, A/B testing, feedback and surveys. From €29 a month – together, less than any one of them costs alone.
Also in every plan
- Automatic channel detection for Google, Meta, Microsoft, TikTok and affiliates
- Real-time dashboard – conversions show up as they happen
- REST API and CSV export: your data is yours
- No cookies, no cookie banner, no consent gap
- 4 kb tracking script, loaded asynchronously
- Servers in Germany, DPA straight from the dashboard
Why you can believe us
usertrax is a young tool. So instead of invented customer logos, here's what's actually true.
Built in Germany, hosted in Germany
No US corporation, no Schrems II problem. Get your DPA straight from the dashboard.
No fingerprinting
usertrax works with first-party data and server-side matching. No cross-device recognition, no personal data, no profiling.
No lock-in
CSV and API export in every plan, cancel monthly. You can leave any time – we'll work to make sure you don't want to.
A face, not a ticket number
Support comes straight from the founder. Usually the same day.
I built usertrax because at some point I couldn't tell which channel was actually delivering in my own campaigns. If you have the same question: just write to me.
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What you're wondering right now
usertrax sets an anonymous first-party identifier on your own domain and reads the click parameters the ad platforms hand over themselves (gclid, fbclid, msclkid, ttclid, affiliate IDs). From that, usertrax reconstructs the touchpoint chain of a visit server-side. We don't use fingerprinting, there's no cross-device recognition and no personal data.
No, and that's deliberate. GA4 tells you what happens on your website. usertrax tells you which paid channel earned the conversion – and reports it back there. Most customers keep GA4 and run usertrax alongside it.
Not for usertrax. We store no personal data and don't track across websites. Whether you need a banner for other reasons – Meta Pixel or GA4, for instance – depends on the rest of your setup.
That's exactly what offline conversion export is for. You report the conversion afterwards via API or CSV – for example when a lead turns into a deal in your CRM. usertrax assigns it to the right channel and pushes it back into the ad account, revenue included.
If you can get one line of JavaScript into your head tag, it works. Shopify, WooCommerce, Shopware, Webflow, WordPress or custom-built – no problem. Conversions are reported via a JavaScript call or server-side via API.
The script is 4 kb and loads asynchronously. It blocks nothing and barely registers in your PageSpeed score.
We keep tracking and let you know. No data is lost and nobody switches off your tracking mid-month. If you're consistently over, we'll talk about the next plan up.
Still got a question?
Write to the founder directly. No ticket number, no hold music.
Find out in 14 days how many of your conversions are counted twice.
Drop in the script, let it run for two weeks, look at the report. If the number doesn't surprise you, you've lost nothing.
No credit card · 5-minute setup · Cancel monthly