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Export Integrations

usertrax provides seamless integration with major advertising platforms to automatically import your conversion data. This enables better campaign optimization, improved attribution, and more accurate ROI tracking.

How Export Integrations Work

Section titled “How Export Integrations Work”

When you configure an export integration, usertrax automatically sends your conversion data to the respective advertising platform using their offline conversion import APIs. This process:

  • Captures conversion events from your tracking script
  • Matches with ad clicks using platform-specific click IDs (gclid, msclkid, etc.)
  • Imports conversion data with full attribution details
  • Updates campaign performance in real-time

Available Integrations

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Google AdsConnect with Google Ads to import conversions and optimize your search campaigns with full attribution data.
Meta/Facebook AdsIntegrate with Meta Ads to track conversions from Facebook and Instagram campaigns with detailed attribution.
LinkedIn AdsStream conversions to LinkedIn via the Conversions API using li_fat_id and optional hashed email.
Microsoft AdsConnect with Microsoft Ads (Bing) to import conversions and optimize your search campaigns across the Microsoft network.

Prerequisites

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Before setting up any export integration, ensure you have:

  • ✅ usertrax tracking script installed on your website
  • ✅ Active advertising account with the respective platform
  • ✅ Conversion tracking set up in your ad platform
  • ✅ API access credentials (where required)

Setup Process

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Each integration follows a similar setup process:

  1. Create conversion tracking in your ad platform
  2. Get platform credentials (IDs, tokens, etc.)
  3. Configure usertrax with your credentials
  4. Test the integration with sample conversions
  5. Monitor performance and optimize campaigns

Benefits

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🎯 Full Attribution

Section titled “🎯 Full Attribution”

Track conversions back to specific ad clicks with complete attribution data including click IDs, timestamps, and conversion values.

⚡ Real-time Updates

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Conversions are imported within hours, allowing for faster campaign optimization and better performance monitoring.

📊 Enhanced Reporting

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Access detailed conversion reports in both usertrax and your advertising platform for comprehensive analytics.

🔄 Automatic Sync

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No manual data uploads required - conversions are automatically synchronized between platforms.