Skip to content
usertraxusertraxDocumentation

Google Ads

Connect usertrax with Google Ads to automatically import your conversion data and optimize your campaigns for better performance.

Prerequisites

Section titled “Prerequisites”
  • Active Google Ads account
  • usertrax account with tracking script installed

Step 1: Create usertrax export user

Section titled “Step 1: Create usertrax export user”

Step 1: Create export user in usertrax dashboard

  1. Go to Exports
  2. Click Create export user
  3. Select Google Ads
  4. Enter a name for the export user and choose a password

Step 2: Create a Conversion Action in Google Ads

Section titled “Step 2: Create a Conversion Action in Google Ads”

Step 2: Create conversion action in Google Ads

  1. In Google Ads, go to Tools & Settings > Conversions
  2. Click the button to create a new conversion action
  3. Select Import > Other data sources
  4. Choose Track conversions from clicks
  5. Name your conversion action (e.g., “purchase”)

Step 3: Configure upload schedules in Google Ads

Section titled “Step 3: Configure upload schedules in Google Ads”

Step 3: Configure upload schedule in Google Ads

  1. Go to Conversions > Uploads > Schedules
  2. Click +
  3. Select HTTPS
  4. Enter the following details:
    • Source URL: https://api.usertrax.io/api/tracker/export/conversions.csv
    • Username: YOUR_USERNAME
    • Password: YOUR_PASSWORD
    • Schedule: Every 24 hours
    • Time: 00:00
  5. Click Save

Notice: We recommend to set the schedule to every 24 hours and the time to 00:00. This will ensure that the data is uploaded at the start of the day. You even might want to add more schedules to ensure that the data is uploaded at different times of the day.

Step 4: Test the Integration

Section titled “Step 4: Test the Integration”
  1. Generate a test conversion on your website
  2. Check the usertrax dashboard for the conversion
  3. Verify in Google Ads that the conversion was imported (depends on the schedule you set)