LinkedIn Ads

Connect usertrax with LinkedIn Campaign Manager to stream conversion events through the LinkedIn Conversions API.

• Active LinkedIn Campaign Manager ad account
• usertrax account with the tracking script installed
• Plan that includes automatic exports

1. In Campaign Manager, open your Insight Tag settings
2. Enable Enhanced conversion tracking so LinkedIn appends li_fat_id to landing page URLs
3. Keep the Insight Tag on your site if you already use it (usertrax only reads li_fat_id from the URL, not cookies)

1. In Campaign Manager, create a new conversion rule
2. Set the conversion method to Conversions API
3. Note the conversion rule ID (from the rule URL or API response)

Create or use a LinkedIn app token with the rw_conversions permission (and typically r_ads).

1. In the usertrax dashboard, go to Exports
2. Create a new connection and select LinkedIn Ads
3. Enter:
   • Conversion Rule ID (numeric ID; a full URN is also accepted and normalized)
   • Access Token
4. Save — matching conversions are streamed automatically

1. Open your site with ?li_fat_id=... (or click a LinkedIn ad with enhanced tracking enabled)
2. Trigger a conversion
3. Confirm the event in the usertrax dashboard and in Campaign Manager (reporting can lag)

Optional: open the LinkedIn connection and click Send now to re-export recent matching conversions.

usertrax sends:

• LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID when li_fat_id is present
• SHA256_EMAIL when user_data.email is present (trimmed, lowercased, then hashed)

Events without either identifier are skipped.

• No events in LinkedIn: confirm Enhanced conversion tracking is on and li_fat_id appears on the conversion
• Unauthorized errors: regenerate the access token with rw_conversions
• Wrong rule: check the Conversion Rule ID matches a rule with method Conversions API