Meta/Facebook Ads

Connect usertrax with Google Ads to automatically import your conversion data and optimize your campaigns for better performance.

• Active Google Ads account
• Google Ads conversion action created
• usertrax account with tracking script installed

1. In Google Ads, go to Tools & Settings > Conversions
2. Click the + button to create a new conversion action
3. Select Import > Other data sources
4. Choose Track conversions from clicks
5. Name your conversion action (e.g., “usertrax Purchases”)

After creating the conversion action, note down:

• Conversion ID: Found in the conversion action details
• Conversion Label: Also in the conversion action details

1. In your usertrax dashboard, go to Integrations > Google Ads
2. Enter your conversion details:
   • Conversion ID
   • Conversion Label
   • Customer ID (your Google Ads account ID)
3. Click Save Configuration

1. Generate a test conversion on your website
2. Check the usertrax dashboard for the conversion
3. Verify in Google Ads that the conversion was imported (may take up to 3 hours)

• Check that your conversion action is set to “Track conversions from clicks”
• Verify your Customer ID is correct (format: 123-456-7890)
• Ensure conversions have a valid gclid parameter

• Google Ads uses different attribution models
• Allow up to 24 hours for data to sync completely
• Check the conversion time window settings

// Track with custom conversion value
usertrax.track({
  event: "purchase",
  total: 149.99,
  currency: "USD",
  orderId: "ORDER-123",
});

You can map different events to different Google Ads conversion actions:

1. Create multiple conversion actions in Google Ads
2. Configure each in usertrax with different event names
3. Use specific event names when tracking