Offline conversions
The conversion happens in your CRM. Google never finds out.
A lead fills in the form today and signs in three weeks. A customer bounces off the cookie banner and buys anyway. As far as your ad accounts are concerned, neither ever happened – and Smart Bidding optimises accordingly.
- No credit card
- 14 days free
- Cancel anytime
Three gaps your ad accounts can't see
The long sales cycle
Lead today, deal in three weeks, upsell in three months. Google Ads only sees the form submission – and optimises for leads instead of revenue.
The consent gap
A share of your visitors decline the cookie banner. Their conversions never reach the pixel. usertrax needs no consent for this, because it processes no personal data.
The cancellations
Returns and dead deals stay in your ad accounts as conversions. So the platform optimises for sending you more customers who send things back.
How usertrax closes the gap
usertrax remembers the click
On the visit, the click ID (gclid, fbclid, msclkid) is stored anonymously and linked to your internal order or lead ID.
You report the conversion when it becomes real
Via REST API from your CRM, via webhook from your shop, or via CSV upload. With revenue value, currency and timestamp.
usertrax pushes it back
Automatic upload to Google Ads, Meta Ads and Microsoft Ads – to the channel the channel switch assigned the conversion to. On a schedule or immediately.
Supported platforms
Google Ads
Offline conversion import including conversion value and currency. So Smart Bidding optimises for actual margin instead of form fills.
Microsoft Ads
Full conversion upload for Bing campaigns – the channel almost everyone forgets, and often the cheapest converter.
Meta Ads
Conversions API, server-side. It arrives even when the browser blocks the pixel.
LinkedIn Ads
Conversions API with li_fat_id and optional hashed email – for B2B campaigns that convert in the CRM.
Let your ad accounts finally see what actually makes money.
Setup in under 30 minutes. Free for 14 days.